In 1997, an allotment plan of 3 rights shares for every 10 shares was implemented with a placement price of RMB6.80 per share; Haier Group Company transferred its shareholding in the Company's total share capital of 20.01% to its holding subsidiary Qingdao Haier Washing Machine Co., Ltd. ( Later changed its name to "Haier Electric International Co., Ltd."), which still holds a 35.08% stake in the Company.

In May 2007, the implementation of the 2006 Directional Additional Issuance Project was completed: the Renminbi common share of 142,046,347 shares were issued to Haier Group to purchase its 75% equity in Qingdao Haier Air Conditioning Electronics Co., Ltd., 80% equity in Hefei Haier Air Conditioner Co., Ltd., 60% of the shares of Wuhan Haier Electronics Co., Ltd. and 59% of the shares of Guizhou Haier Electronics Co., Ltd. have been implemented.

Qingdao Haier started two transitions: (i) from a traditional business model to the Win-Win Model of RenDanHeYi; and (ii) from a traditional manufacturer to a user-centric service provider. Haier Group consolidated the logistics business into one of its subsidiaries. Qingdao Haier acquired a controlling interest in Haier Electronics, a Company listed on the Hong Kong Stock Exchange, and consolidated such controlling interest into Haier Electronics’s finance statement.

Qingdao Haier became the top selling household appliances company in the world in terms of total global retail volume, achieving a global market share of 8.3%, according to Euromonitor. This was the first time a Chinese household appliance manufacturer achieved such a ranking. The sales of Haier's refrigerators and washing machines also ranked first in the world in terms of total global retail volume, with a global market share of 15.9% and 11.7%, respectively, according to Euromonitor.

In May 2012, the third phase of the equity incentive plan was launched, and the plan was approved that month. In June, the Company's controlling subsidiaries and related parties of the Company subscribed to the financial company for capital increase in cash according to their respective shareholding ratios. In October, the Company invested in the construction of 5 million sets of fluorine-free frequency conversion, energy-efficient and environmentally friendly air-conditioning projects in Zhengzhou,China through the establishment of Zhengzhou Haier Air Conditioner Co., Ltd. (the specific name is subject to the approved name of the industry and commerce).

Qingdao Haier's first interconnected factory commences operations.Qingdao Haier and Kohlberg Kravis Roberts & Co. L.P. ("KKR"), a leading global investment firm, announced the signing of a definitive agreement pursuant to which KKR acquired a 10 % stake in Haier, establishing a long-term strategic partnership.